I’ve recently signed myself up to the 10:10 campaign; this involves pledging to reduce my carbon emissions by 10% in 2010 and yesterday I read about the Mayor of London’s low carbon neighbourhood scheme, this involves the creation of 10 low carbon zones, each one has committed to reducing their carbon emissions by 20.12% by 2012.
Have you noticed that today’s date is the 9th September 2009, 09/09/09, (or 09/09/09 if you’re using the American notation)? I have.
Update: It's the 4th September. Dam it - somehow I managed to get the date wrong and shot my brilliant campaign in the foot before it even got off the ground.
In the spirit of carbon reduction initiatives, based on the date, I am starting a campaign called 999 day, emergency planet earth. On this day (i.e. next Wednesday), 999 day, due to an interesting peculiarity of the date and the urgent and pressing need to reduce global C02 emissions, a dynamic group of organisations, businesses and individuals (that’s me and you) are signing up and pledging to reduce their C02 emissions by 999% for one day.
Sign up below and pledge to reduce your C02 emissions 999% for one day, today. Turn off that computer, turn off the lights, turn off the telly, basically turn everything off, don’t go anywhere or do anything at all.
Update # 2: This campaign is not going well, even worse than my attempts to make Muntazer al-Zaidi, the George W Bush shoe thrower, Time Magazine man of the year. The latest hitch is the realisation that 999% of my daily C02 emissions is actually almost ten days worth of carbon, (100% would be one day). As it stands next Wednesday, I, and anyone else that signs up for this ill fated venture, will have to sequester ten days worth of carbon. So far I’m not sure how I’m going to do this, but I do have a figure. Based on the UK average annual emissions of 9,400Kg per year, one day’s worth of emissions equates to roughly 26Kg. 999% of this figure is about 255Kg. It’s going to be tough to hit this target, but I do have a plan. Amazon are selling 10Kgs of lumpwood charcoal for £11.30, if I buy and then bury 26 sacks of the stuff, by my reckoning, I’ve just about hit my target. Who’s with me! (You’ll need about £300 and a shovel).
If you’ll allow me to leave the computer on for just a bit longer I’ll tell you a little bit about my experiences of signing up for 10:10 so far (which is a genuinely worthwhile idea, unlike my campaign). Part of the pledge is a commitment to spread the word, so yesterday I emailed my companies’ Sustainability Forum. I put together a short but convincing argument for our participation. This was basically a list of our clients and competitors who had already signed up. So far the email hasn’t had an exactly ground shaking impact. One guy did come up to me yesterday evening and say “thanks for your email, very interesting. Just out of interest why did you send it to me?”
"You’re part of the sustainability forum".
"Oh, am I? I am on a lot of committees. It’s good to be on committees you know".
That last bit is him mentoring me. He likes to give me advice about how to get on: committees yes, a sense of moral duty no.