If you like me find BP's Beyond Petroleum campaign a sickening bit of modern day Mega spin you might like this article.
Here's a telling quote.
BP’s “beyond petroleum” advertising campaign is expected to cost the company $100 million a year – three times what it’s actually spending annually on solar power".
For the lucky ones who haven't yet been exposed: The Beyond Petroleum campaign is an attempt to make B.P. look greener through spin and highlighting their small, relative to their oil business, investments in alternative energy sources.
They also have adverts on the telly were they highlight the opinion of those well known climate scientists the general public especially taxi drivers. Their pearls of environmental wisdom are along the lines of, 'no ones really knows do they guv'. Well maybe if you asked someone slightly more qualified than a taxi driver!
04/05/06 @ 09:07