If you like me find BP's Beyond Petroleum campaign a sickening bit of modern day Mega spin you might like this article.

Here's a telling quote.

BP’s “beyond petroleum” advertising campaign is expected to cost the company $100 million a year – three times what it’s actually spending annually on solar power".

For the lucky ones who haven't yet been exposed: The Beyond Petroleum campaign is an attempt to make B.P. look greener through spin and highlighting their small, relative to their oil business, investments in alternative energy sources.

They also have adverts on the telly were they highlight the opinion of those well known climate scientists the general public especially taxi drivers. Their pearls of environmental wisdom are along the lines of, 'no ones really knows do they guv'. Well maybe if you asked someone slightly more qualified than a taxi driver!

Article, I warn you it's long!

Smaller Article slagging them off.

I went out last night. A pleasant evening, which had some complications for which I am now suffering.

The highlight of the evening however was meeting the MilkyBar Kid, 1989 - 1991. I hadn't realised I was talking to such a luminary of the advertising world until his friend told me. Just as this happened my friend called me to cheat in a pub quiz; he wanted to know the real name of Elton John. I'm no Elton expert, I like him, but no expert. I didn't know the answer (it later transpired that his name was Reg Dwight), but I told my friend Tom I was with the MilkyBar Kid 1989 - 1991.

Now my friend is blonde and wears contacts, in the period 1989 - 1991 he, like the MilkyBar Kid, wore glasses. Children can be cruel and looking like a cutesy advertising hero was a good enough reason to taunt poor Tom mercilessly. The anguish and pain ran deep and Tom, seeing a chance to lash out at his childhood tormenter, offered me 50 quid to punch him. I floated the idea to the MBK's friend; they are actors and since there was money in it I proposed they saw it as an acting role. Well the negotiations started in earnest, it would appear that there are a number of basic conditions to meet before actors will work. The wrangling continued along the lines of fees, perks, etc. The unions were involved and eventually we hammered out a compromise. The Milky Bar Kid 1989 - 1991 would slap me and his mate's girlfriend would film it on her phone (very kindly waving her technicians fee)

So that is the story of how I got slapped by the Milky Bar Kid. He's very professional, he did it in two takes. They had promised to email me the footage and I will be sure to show you all, but as yet it hasn't showed up.